School Marketing Day Agenda
Thursday, October 10 | 9:00 AM-3:30 PM EDT
Your inspiration for the year starts here!
All Sessions
- Admissions and Enrollment
- Communications
- Digital marketing
- Ongoing Strategies
Spotlight Session: Why We Might Have Got School Marketing All Wrong
Dr. David Willows and Suzette Parlevliet, co-founders of [YELLOW CAR]
Building upon their ground-breaking work on applying Experience Strategy to schools, David and Suzette will provide a thought-provoking webinar on why we might need to start rethinking the way we market to prospective families. They will explain why they believe that the decision-making process of parents is exactly the same as the way all of us tend to buy a new laptop.
They will also showcase a new Parent Toolkit that they have developed, which is already helping families learn whether a school is right for them. Attendees will leave with a new way of thinking about the job-to-be-done when it comes to school marketing, as well as practical insights about how to develop a learning-focused and experience-filled marketing campaign.
- Admissions and Enrollment
- Communications
- Digital marketing
- Ongoing Strategies
Spotlight Panel: Retention from Day 1
As the excitement of the school year fades, the real work of retention begins. Join our expert panel to discuss what it takes to transform a family's first year at your school. From the first-day strategies to help your school create a welcoming and supportive environment to the year-long collaboration that's needed between your teams, ensure your first-year families are not only satisfied but eager to return each and every year.
- Admissions and Enrollment
- Communications
- Digital marketing
- Ongoing Strategies
KEYNOTE - The Voices of Tomorrow: Engaging Students in Communications Efforts for School-Wide Impact
In this keynote presentation, join Stefanie Cruz — CEO at DigiGeeks Collective and prominent strategic communications professional — as she shares her insights into how you can authentically engage young people and connect with them to advance your communications efforts.
Learn how to empower students by entrusting them with meaningful roles and responsibilities and leveraging their passion to help amplify your school’s message. You'll leave with fresh inspiration for driving engagement, fostering a sense of ownership in students, and creating a lasting impact on your school’s marketing and communications efforts.
- Digital marketing
Local SEO for Schools: Becoming the Top Choice in Your Community
Are you showing up where it counts? Enhance your school's local SEO to become the top choice for families in your community and learn strategies to optimize your online presence and attract local traffic.
- Digital marketing
Pay to Play: Creating an Effective (low-budget) Digital Campaign
Design and execute effective digital campaigns that actually drive enrollment. We'll cover our best tips and proven strategies for creating impactful ads, landing pages, and follow-up communications that convert leads into students.
- Digital marketing
Fall Back in Love with Your School's Messaging
“Life starts all over again when it gets crisp in the fall.” Is your message getting stale? Then it's time to ask different questions and get new answers! Refresh your school's messaging and learn the tips for creating authentic and engaging communications that reflect your school's values. It's time to capture the heart of your community all over again.
- Digital marketing
GA4 Action Plan: Turning Analytics into Strategies
Turn your Google Analytics 4 data into practical strategies. This session will untangle the complexity of GA4 and guide you through understanding and utilizing all the insights to improve your marketing efforts.
- Ongoing Strategies
321 Days to Fill Your Class: Strategies for Full Enrollment
The countdown to next year's enrollment cycle has already begun! It's never too early to develop a comprehensive marketing plan full of effective strategies for lead generation, nurturing, and conversion.
- Ongoing Strategies
It's Not All About ChatGPT! AI's Larger Role in Content Creation
Discover how AI can help you repurpose testimonials, videos, blogs, sound bites, and more into compelling content across your school's social platforms. Be introduced to a range of AI-driven tools that enhance your ability to create, edit, and distribute content, making it easier than ever to keep your school's message fresh, engaging, and consistent.
- Communications
Strategies for School-to-home Communications
Parents are busier and more distracted than ever...Learn how to engage families through mobile-friendly strategies with tips for optimizing your communications and content for mobile devices and reach parents wherever they are.
- Communications
Chaos to Calm: Communication Strategies for Mitigating School Crises
Maintain transparency and stay confident and calm during challenging times with these proven communication strategies.
- Communications
Beyond the Basics: Email Workflow Strategies for School Marketers
It's time to elevate your email marketing with advanced strategies that go beyond the basics. Don't end up in the trash —this session will cover segmentation, personalization, and automation techniques to boost engagement and conversion rates for your school's emails and newsletters.
- Admissions and Enrollment
Smart Enrollment: Leveraging Technology for Admissions Success
It's time to upgrade your tech! Maximize your admissions success with the latest time-saving automation, personalization, and analytics tools. Learn how to use integrated software solutions to streamline processes and enhance the enrollment experience for your families and your office.
- Admissions and Enrollment
Don't Let Your Hot Leads Go Cold: Converting Your Fall Inquiries
Ensure your fall inquiries turn into enrollments with effective follow-up strategies. This session will cover best practices for nurturing those well-earned leads and maintaining engagement throughout the admissions cycle.
- Communications
School Web Design: Trends for 2025
From creating a user-friendly, mobile-first, and visually appealing website that tells your school's story, discover the latest web design trends that can turn casual visitors into committed families
- Admissions and Enrollment
Closing Down the Open House: Rethinking Admission Engagement Strategies
Are open houses a thing of the past? Engage your families beyond traditional open houses and coffees. Learn how to create impactful virtual and in-person personalized experiences that resonate with prospective families without having to print all the nametags.
- Admissions and Enrollment
Unleashing Your Hidden Enrollment Champions: Leveraging Board Members, Staff, and Parents for Mission-fit Growth
Growing mission-fit enrollment requires a strategic approach that goes beyond traditional marketing efforts. This session will reveal how to transform your board members, front office staff, and parent ambassadors into powerful assets for attracting and retaining students who align with your school's values and goals.
- Ongoing Strategies
Battling Burnout: A Marcom's Guide for Thriving this Year
Fall was a whirlwind— Now it's time to stay energized and productive with practical tips to avoid burnout. Learn how to manage your workload, set boundaries, and discover time-saving tips to thrive as a marcom professional.
- Ongoing Strategies
2025 Social Media Trends & Instagram Reels: What Works Now
Social media is constantly evolving, and what worked yesterday might not work today. In this must-attend session, Andrea Gribble—founder of #SocialSchool4EDU—will cover the latest trends in school social media, focusing on what’s in and what’s out for 2025. Learn how to adapt to algorithm changes, enhance your storytelling, and effectively engage your audience.
We’ll also take a dive into Instagram and Facebook Reels, providing you with practical strategies and time-saving tips to create impactful, on-brand short-form videos. Grab examples from across the country and leave with the confidence to use them in your school immediately!
Communications
Strategies for School-to-home Communications
Parents are busier and more distracted than ever...Learn how to engage families through mobile-friendly strategies with tips for optimizing your communications and content for mobile devices and reach parents wherever they are.
Chaos to Calm: Communication Strategies for Mitigating School Crises
Maintain transparency and stay confident and calm during challenging times with these proven communication strategies.
Beyond the Basics: Email Workflow Strategies for School Marketers
It's time to elevate your email marketing with advanced strategies that go beyond the basics. Don't end up in the trash —this session will cover segmentation, personalization, and automation techniques to boost engagement and conversion rates for your school's emails and newsletters.
School Web Design: Trends for 2025
From creating a user-friendly, mobile-first, and visually appealing website that tells your school's story, discover the latest web design trends that can turn casual visitors into committed families
Digital Marketing
Local SEO for Schools: Becoming the Top Choice in Your Community
Are you showing up where it counts? Enhance your school's local SEO to become the top choice for families in your community and learn strategies to optimize your online presence and attract local traffic.
Pay to Play: Creating an Effective (low-budget) Digital Campaign
Design and execute effective digital campaigns that actually drive enrollment. We'll cover our best tips and proven strategies for creating impactful ads, landing pages, and follow-up communications that convert leads into students.
Fall Back in Love with Your School's Messaging
“Life starts all over again when it gets crisp in the fall.” Is your message getting stale? Then it's time to ask different questions and get new answers! Refresh your school's messaging and learn the tips for creating authentic and engaging communications that reflect your school's values. It's time to capture the heart of your community all over again.
GA4 Action Plan: Turning Analytics into Strategies
Turn your Google Analytics 4 data into practical strategies. This session will untangle the complexity of GA4 and guide you through understanding and utilizing all the insights to improve your marketing efforts.
Admissions and Enrollment
Earn AISAP CECs at School Marketing Day!
Register and attend any of the Admissions and Enrollment live sessions during School Marketing Day 2024 and receive one credit per session! Session(s) must be attended live to be eligible for a CEC.
Smart Enrollment: Leveraging Technology for Admissions Success
It's time to upgrade your tech! Maximize your admissions success with the latest time-saving automation, personalization, and analytics tools. Learn how to use integrated software solutions to streamline processes and enhance the enrollment experience for your families and your office.
Don't Let Your Hot Leads Go Cold: Converting Your Fall Inquiries
Ensure your fall inquiries turn into enrollments with effective follow-up strategies. This session will cover best practices for nurturing those well-earned leads and maintaining engagement throughout the admissions cycle.
Closing Down the Open House: Rethinking Admission Engagement Strategies
Are open houses a thing of the past? Engage your families beyond traditional open houses and coffees. Learn how to create impactful virtual and in-person personalized experiences that resonate with prospective families without having to print all the nametags.
Unleashing Your Hidden Enrollment Champions: Leveraging Board Members, Staff, and Parents for Mission-fit Growth
Growing mission-fit enrollment requires a strategic approach that goes beyond traditional marketing efforts. This session will reveal how to transform your board members, front office staff, and parent ambassadors into powerful assets for attracting and retaining students who align with your school's values and goals.
Ongoing Strategies
321 Days to Fill Your Class: Strategies for Full Enrollment
The countdown to next year's enrollment cycle has already begun! It's never too early to develop a comprehensive marketing plan full of effective strategies for lead generation, nurturing, and conversion.
It's Not All About ChatGPT! AI's Larger Role in Content Creation
Discover how AI can help you repurpose testimonials, videos, blogs, sound bites, and more into compelling content across your school's social platforms. Be introduced to a range of AI-driven tools that enhance your ability to create, edit, and distribute content, making it easier than ever to keep your school's message fresh, engaging, and consistent.
Battling Burnout: A Marcom's Guide for Thriving this Year
Fall was a whirlwind— Now it's time to stay energized and productive with practical tips to avoid burnout. Learn how to manage your workload, set boundaries, and discover time-saving tips to thrive as a marcom professional.
2025 Social Media Trends & Instagram Reels: What Works Now
Social media is constantly evolving, and what worked yesterday might not work today. In this must-attend session, Andrea Gribble—founder of #SocialSchool4EDU—will cover the latest trends in school social media, focusing on what’s in and what’s out for 2025. Learn how to adapt to algorithm changes, enhance your storytelling, and effectively engage your audience.
We’ll also take a dive into Instagram and Facebook Reels, providing you with practical strategies and time-saving tips to create impactful, on-brand short-form videos. Grab examples from across the country and leave with the confidence to use them in your school immediately!