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School Marketing Day 2022

The biggest virtual event for schools returned October 20.




We're here to help you take your strategy to new heights

School Marketing Day is a full-day virtual experience on Goldcast, a new seamless attendee experience with opportunities to network with peers from around the world! You'll learn from the industry's leading experts in school marketing, admissions, enrollment, technology, and communications strategies — with more than 20 sessions diving into topics like:

  • Getting accepted students to enroll
  • Connecting with Gen Z
  • Using data to make decisions
  • Breakthrough school storytelling
  • and more!

The #1 school marketing conference launched October 20 —  But you can still register for an All-Access pass and take your school's success into the stratosphere!

Woman speaking at laptop during conference

2022 Featured Speakers

School Marketing Day brings together inspiring thought-leaders who are known experts in the fields of marketing, communications, PR, admissions, and more.

Kate Auger-Campbell

Account Executive, Finalsite

Emily Cretella

Cursive Content

Jennifer Polk

CMXO, Feeding America

Alex Winnicker

Director of Enrollment, Colorado Springs School

Jackie Cleaves

I can't say enough about my conference experience! I am still full of excitement about it. The entire day was so great and organized so well that I actually felt that I was there in person. The speakers and their presentations were informative and full of great tips. It was flawless!

— Jackie Cleaves
Marketing Manager
Island Catholic Schools, British Columbia

Carol L Marshall

Finalsite's virtual School Marketing Day was structured, informative and all encompassing. The team had practical, workable solutions/ideas for many problems which we, as school marketers face every day and the new ones presented by worldwide physical distancing dictated by COVID-19. This was the best idea ever... presenting a virtual conference that was definitely affordable for us all. Thank you Finalsite!

— Carol L. Marshall
PR & Marketing
Lockerbie College, Barbados

Caroline Andress

Every time I leave a Finalsite webinar, I feel inspired. School Marketing Day was packed with useful information, concrete examples, and directives broken down into easy-to-digest steps. 

— Caroline Andress
Director of Marketing & Communications
St. Mark's Cathedral School, Louisiana

Richard Bampfylde

As always, Finalsite [events] provide up-to-date and practical resources and ideas which can be taken and immediately applied in school.

— Richard Bampfylde
Marketing Manager
Brummana High School, Lebanon

Kevin Altieri

Finalsite's virtual conference was a tremendously successful event. From filling the short-term needs created by the COVID-19 crisis to providing valuable insights and information for use now and in the future, the event was one of the most impactful I have been to, either virtual or in person.

— Kevin Altieri
Director of Admissions
Fairfield Prep, Connecticut

D. Small

School Marketing Day sponsored by Finalsite proved timely for schools changed by the current state of affairs in the world. The foresight and expert guidance from the webinar to equip and enhance the digital presence through marketing and distance learning is invaluable.

— D. Small
Director of Admissions
Christian Heritage Academy, Oklahoma

Joy Maguire-Parsons

School Marketing Day was professionally organized and interactive. The agenda was clear and the classes were easy to attend. The whole event was engaging and I am inspired by many take-aways from the presentations.

— Joy Maguire-Parsons
Director of Admissions
The Colorado Springs School, Colorado

Noel Dietrich

Finalsite's School Marketing Day was an amazing example of high-quality, engaging professional development. Presenters were top-notch, providing content I will be able to put to use at my school immediately. This was truly a bright spot amidst my time working from home during the COVID-19 pandemic.

— Noel Dietrich
Director of Advancement and Communications
Wilmington Montessori School, Delaware

Tricia Xavier

Finalsite has the best collection of experienced, relatable, and innovative school marketers. I always look forward to their conferences.

— Tricia Xavier
Director of Admissions and Enrollment Management
The Gooden School, California

Beth Caldwell

During these difficult times, Finalsite's leadership has been impressive. School Marketing Day was another example of that. As a small school, I'm able to see how others are breaking down challenges and adapt them to our own culture and budget. It's as if Finalsite hosted an MIT Media Lab hackathon for school administrative leaders.

— Beth Caldwell
Director of Communications
Chiaravalle Montessori, Illinois

Carrie Sterrs

The day was FANTASTIC! Sessions led by both industry experts and school leaders in the field made for a very dynamic learning experience. I hope to participate in more learning with Finalsite soon!

— Carrie Sterrs
Coordinator of Public Relations and Special Programs 
Worcester County Public Schools, Maryland

Julie Delcourt

Public School is changing so rapidly. Hearing from your fellow industry professionals is no longer a possibility, it's a necessity.

— Julie Delcourt
Lead Communications Manager
Tiverton School District, Rhode Island