School Marketing Day Agenda

School Marketing Day sessions are all about empowering you, inspiring you, and connecting you to one another.

Please note that we're still busy fine-tuning our agenda, so sessions may be updated or changed.

Explore the Agenda

BIG TALKS

School Marketing Day's keynotes are called "Big Talks" for a reason: Big ideas, big inspiration, and big motivation to help you get a deeper understanding of the big picture.

What Does the Future School Look Like?

9:00 - 9:45 AM EDT (NYC Time)

Understanding How to Create True Loyalty

11:15AM - 12:15PM EDT (NYC Time)

Keys to Amplifying Your School System's Story

2:15 - 3:00 PM EDT (NYC Time)

Creative Ways to Recruit Quality Millennial Teachers for Your School or District

4:45 - 5:30 PM EDT (NYC Time)

What Does the Future School Look Like? (Encore)

7:30 - 8:15 PM EDT (NYC Time)

Creating a Customer Experience: Happy People Say Nice Things

9:45 - 10:30 PM EDT

Ready for your next "aha!" lightbulb moment? You won't want to miss a minute of the best practice sessions spanning two full tracks. Sessions will cover best practices on topics including video, storytelling, social media, branding, parent retention, web design, email communications, and more.

Best practice sessions are run in two concurrent tracks: Elevate Your Marketing and Communications; and Build Your Digital Campus.

Elevate Your Marketing & Communications

Cracking Your Toughest Cookies: How to Turn Parents into Brand Evangelists

9:45 - 10:30 AM EDT (NYC Time)

Build Your Digital Campus

Creating an Engaging Family Journey from First Touch to Re-Enrollment

9:45-10:30 AM EDT (NYC Time)

Build Your Digital Campus

How to Create Email Newsletters that Cut Through the Noise

10:30 - 11:15 AM EDT (NYC Time)

Elevate Your Marketing & Communications

Breakthrough School Storytelling: Crafting Content That Makes Dream Families Take Action (Even If They Can't Come to Campus)

10:30 - 11:15 AM EDT (NYC Time)

Elevate Your Marketing & Communications

Show Your Worth: Using Video to Tell Your School's Story

12:45 - 1:30 PM EDT (NYC Time)

Build Your Digital Campus

The Essential Framework for Increasing Yield: A Step-by-Step Process for Your Best Admissions Season

12:45 - 1:30 PM EDT (NYC Time)

Elevate Your Marketing & Communications

Social Media Made Easy: 7 Strategies for Generating Awesome Content (Even In a Virtual Environment)

1:30 - 2:15 PM EDT (NYC Time)

Build Your Digital Campus

YouTube Advertising 101: What You Need to Know About Reaching Families with Video Ads

1:30 - 2:15 EDT (NYC Time)

Build Your Digital Campus

The Ultimate Web Design Showcase: What You Can Learn from 10 Award-Winning School Websites

3:15 - 4:00 PM EDT (NYC Time)

Elevate Your Marketing & Communications

The 2020 Ride to Independent Schools

3:15 - 4:00 PM EDT (NYC Time)

Build Your Digital Campus

Boo! 👻 Don't Let These 6 Website Mistakes Haunt You

4:00 - 4:45 PM EDT (NYC Time)

Elevate Your Marketing & Communications

Get Unstuck: How to Use Enrollment Marketing to Meet Your Goals

4:00 - 4:45 PM EDT

Elevate Your Marketing & Communications

Pandemic Enrollment Success, But Can You Avoid Attrition?

6:00 - 6:45 PM EDT (NYC Time)

Build Your Digital Campus

Building a Stable Applicant Pool in Uncertain Times: Using Psychographic Data to Inform Marketing Efforts

6:00 - 6:45 PM EDT (NYC Time)

Build Your Digital Campus

Thinking Virtual-First: How to Evolve Your Quick-Fix Strategies into Longterm, Sustainable Solutions

6:45 - 7:00 PM EDT (NYC Time)

Elevate Your Marketing & Communications

Websites That Get Brand Right

6:45 - 7:30 PM EDT (NYC Time)

Elevate Your Marketing & Communications

Global Search Trends for Schools: What You Need to Know About the Latest Google Updates

8:15 - 9:00 PM EDT (NYC Time)

Elevate Your Marketing & Communications

Strategizing Success: Make the Most Out of Your Marketing Communications

9:00 - 9:45 PM EDT (NYC Time)

Elevate Your Marketing & Communications

Best Practices for Admissions and Marketing: Working Together to Boost Enrollment and Retention

10:30 - 11:15 PM EDT (NYC Time)

Elevate Your Marketing & Communications

How to Add Spirit to Your Social Media to Boost Engagement

11:15 PM - Midnight EDT (NYC Time)

Roundtables & Panel Discussions

When you're ready to chat with colleagues and industry experts about what you're learning and planning, or if you have questions that need answering, hop into a networking or QA session. They're running all day!

Roundtable

How to Actually Do More with Less in a Small Shop

9:45 - 10:30 AM EDT (NYC Time)

Roundtable

Getting Creative with Content During Covid-19

10:30 - 11:15 AM EDT (NYC Time)

Discuss Identity Loyalty with Americus Reed

12:45 - 1:30 EDT (NYC Time)

Roundtable

Live Website Feedback: 7 Seconds, 1 Impression - Does Your Website Measure Up?

1:30 - 2:15 EDT (NYC Time)

PANEL DISCUSSION

Ensuring Educational Equity and Access During a Pandemic

3:15 - 4:00 PM EDT (NYC Time)

PANEL DISCUSSION

Creating Operational Efficiencies with Data Integration

4:00 - 4:45 PM EDT (NYC Time)

Roundtable

How to Make the Most of Your School's Events

6:00 - 6:45 PM EDT (NYC Time)

Roundtable

Getting Creative with Content During Covid-19

8:15 - 9:00PM EDT (NYC Time)

Roundtable

How to Actually Do More with Less in a Small Shop (Encore)

9:00 - 9:45 PM EDT

Roundtable

International Website Redesigns: Tips for Success During and After Covid-19

10:30-11:15 PM EDT (NYC Time)

Roundtable

Boarding School Communications: Challenges and Triumphs

11:15 - Midnight EDT (NYC Time)

SCHOOL STORIES

How is one North Carolina District using its website to grow the county's population? How is an international boarding school handling admissions? Tune into relatable anecdotes and empowering stories from schools around the world that will make you feel like you're not alone.

While we're still perfecting this agenda, we're excited to present school stories from:

Catawba Public Schools, NC & Wayzata Public Schools, MN: Using Your Website for Enrollment Marketing
District 196, MN: Rolling Our a Large District Website on a Short Timeline
Peddie School, NJ: Creating a Virtual Campus Tour With Your Resources
Rectory School, CT: Launching a New Website During a Pandemic
Viewpoint School, CA: Connecting and Inspiring Your Community from a Distance

Finalsite Products

Discover our top best practices for making the most out of the Finalsite Platform to save time and improve your communications. All sessions are led by in-house product or support specialists.

PRODUCT

How Google for Education is Working to Support Remote Learning for Everyone

1:30 - 2:15 PM EDT

Looking for more sessions? Our product gurus are busy planning content to help you make the most of Composer and its modules. Check back for product sessions soon!