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2020 School Marketing Day Experience

Last fall featured your colleagues from 100+ countries for an entire day of strategies, tactics, and tools to tackle a new year of learning. A FREE, 15-hour virtual event full of inspiration and global networking.

2020 Keynote

Finalsite CEO and Founder Jon Moser’s provocative keynote from 2020 School Marketing Day inspired us to think deeply about the changes you’ve made to adapt to the COVID-19 crisis; which changes you still need to make, and which will make you stronger as we move forward. 

2020 Featured Speakers

School Marketing Day brings together inspiring thought-leaders who are known experts in the fields of marketing, communications, PR, admissions, and more.


2020 School Marketing Day Agenda | 15 Hours of Content & Time-Zone Friendly

Get Inspired with Big Talks

School Marketing Day's keynotes are called "Big Talks" for a reason: Big ideas, big inspiration, and big motivation to help you get a deeper understanding of the big picture.

Elevate Your Marketing & Communications with Essential Strategies

Ready for your next "aha!" lightbulb moment? You won't want to miss a minute of the best practice sessions spanning two full tracks. Sessions will cover best practices on topics including video, storytelling, social media, branding, parent retention, web design, email communications, and more.

Real Talks with Schools Around the World

How is one North Carolina District using its website to grow the county's population? How is an international boarding school handling admissions? Tune into relatable anecdotes and empowering stories from schools around the world that will make you feel like you're not alone.

Live Conversations: Roundtables, Networking & QA

When you're ready to chat with colleagues and industry experts about what you're learning and planning, or if you have questions that need answering, hop into a networking or QA session. They're running all day!

Discover Finalsite Products

Discover our top best practices for making the most out of the Finalsite Platform to save time and improve your communications. All sessions are led by in-house product or support specialists.

Explore the 2020 Agenda